Ultra Equity Advice | Expected Upside 4-5% | Arijit Banerjee

SHORT TERM TRADING ADVICE

 BUY   Britannia (NSE: BRITANNIA)

OUR RECOMMENDATION

CP# 4300
Idea BUY
Buy Range 4260 – 4300
Target 4450 – 4500
StopLoss* 4200
Duration 12 – 14 days
Potential Upside^ 4 – 5%
CP#IdeaBuy RangeTargetStopLoss*DurationPotential Upside^
4300BUY4260 – 43004450 – 4500420012 – 14 days4 – 5%

Company Overview

Britannia Industries is a flagship FMCG company specializing in packaged foods, with a strong presence in biscuits, bakery, dairy, and snacks. Home to popular brands like Good Day and Tiger, it enjoys deep consumer trust and extensive reach across both urban and rural India. The company continues to grow through innovation, premiumization, and a focus on expanding its product portfolio, reinforcing its leadership in the Indian food industry

Q3 FY23 Financial Performance

  • Revenue growth of 16% YoY—driven by a mix of pricing initiatives and low single-digit volume growth.
  • Operating profit (EBITDA) surged by 55% YoY, supported by strong pricing leverage and cost optimization.
  • Gross margin reached a record-high of 42.3%, a YoY improvement of 521 bps.
  • Net profit more than doubled—from ₹369 crore to ₹932 crore—fueled by an exceptional ₹359 crore gain from its cheese JV.

Strategic Highlights & Growth Drivers

1. Robust Pricing & Cost Management

  • Strategic pricing moves and commodity hedging (wheat, palm oil) enhanced profitability.
  • Operational efficiency programs delivered significant margin improvements.

2. Market Share Expansion

  • Britannia continued to gain share for 39 consecutive quarters, underpinned by improved rural reach.

3. Strong Rural Growth

  • Enhanced direct access to rural markets helped sustain volume growth despite consumption softness.

4. Strategic JV in Cheese

JV with Bel SA led to the divestment of its cheese business, delivering a one-off profit of ₹359 crore while maintaining a stake in the future business

Management Commentary

  • Varun Berry (VC & MD) highlighted strong performance due to “go-to-market strategy and investments in brands and innovation”, reinforcing long-term market dominance.
  • The company expects future margin normalization but remains confident of growth, particularly from promotions and category expansion.

Technical Analysis

  • The stock is in a strong uptrend, forming consistent higher highs and higher lows.
  • After recently bouncing off its long-term trendline support, it is well-positioned for a continued upward move.

Short-term Outlook

Britannia’s strong Q3 show—powered by margin expansion, cost control, and rural reach—has reinforced investor confidence. Coupled with a bullish chart structure, the stock is well-placed for short-term momentum despite broader market volatility.

MONEY MANAGEMENT AND TRADING RULES

1)  It’s advisable not to enter/exit beyond the recommended range.
2)  Strictly follow the StopLoss as mentioned. Honour it.
3)  Use trailing StopLoss to retain profits.
4)  Diversify trading capital into our other technical recommendations.
5)  Risk only the money what you can afford to lose. Hedge accordingly.

ANALYST SUMMARY

The research analysis is prepared by Arijit Banerjee, CMT, CFTe. He is a veteran trader and an active investor having in-depth knowledge in financial market research, advanced technical analysis, market cycle, algorithmic trading and portfolio management. Arijit is a Chartered Market Technician (CMT) accredited by CMT Association USA, the leading global authority of Technical Analysis and has been honoured by Certified Financial Technician (CFTe) from the International Federation of Technical Analysts, USA. SEBI, the regulatory body of Indian financial market also recognizes him as a Research Analyst (INH300006582).

Disclosure

The views expressed herein are based solely on information available publicly/internal data/other sources believed to be reliable, but is not necessarily all-inclusive and is not guaranteed as to accuracy. The recommendations provided herein is solely for informational purposes and are not intended to be and must not be taken alone as the basis for an investment/trading decision. Trading and investing are subject to market risk and the securities discussed and opinions expressed herein may not be suitable for all investors. To read the full disclosure, please click here.

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